Despite the advancements in technology elsewhere, launching a successful online store is still not an easy undertaking. This reality is even more daunting if you live in the Caribbean and many areas in Latin America. Oh, and that's not even the worse part; your customers aren't sitting idly by waiting for you to catch up. Most have already had a taste of the convenience of shopping online - access to more choices in one central location, product reviews and price comparisons.
So, it's no surpise that courier companies are granting foreign brands direct access to the pockets of local shoppers by handing out Miami postal addresses like Watchtower magazines.
Today, 66.7% of the population in the Caribbean are registered as online shoppers and that trend is only likely to grow. Today, customers have access to credit and debit cards and to ignore them would be at your own peril.
Here are some points to consider: